smplhr.com
“Can an AI-native HR platform become the default operating layer for hiring and paying Indonesian talent — for both global companies and local startups?”
Founded2024
HQJakarta, Indonesia
IndustryVertical SaaS / HR & Payroll
The story
Smplhr is an early-stage (2024-founded, ~4 employees) Indonesian HR-tech startup positioning as an AI-native HR service. It targets two segments: global companies (US/EU/AU/SG/MY) hiring Indonesian remote workers via EOR, and Indonesian startups (Series A/B) needing payroll, BPJS compliance, and fractional HR. Product spans hiring, payroll, onboarding, and HR data.
Last 12 months
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Product timeline
2024
Founded in Jakarta as an all-in-one HR platform (PT Ahli Karya Improovi Teknologi) targeting Indonesian talent hiring· pivot
The stack
1 layer disclosed in smplhr.com’s embedded-finance stack
Payroll
Smplhr Payroll (self-operated)
Accounting gap: significant