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Smile ID (Smile Identity)

“Can a single Africa-focused identity verification platform become the KYC and fraud-prevention backbone for every fintech, bank, and telecom operating across the continent?”

Founded2017
HQPortola Valley, California, United States
FoundersMark Straub
Total raised$35.1M
Latest roundSeries B, February 2023
IndustryInfrastructure / KYC
The story

Founded in 2017 after CEO Mark Straub (previously Khosla Impact backer of Branch and Flutterwave) identified the massive identity gap in Africa. Smile ID built an AI-native KYC infrastructure platform purpose-built for African government databases, ID documents, and biometric conditions. The company evolved from basic ID verification APIs into a full-stack identity platform covering onboarding, authentication re-verification, and AML screening — positioning itself as the compliance backbone for African fintechs, banks, and telecoms. Its differentiation lies in training models on local faces, documents, and real-world conditions (low light, low bandwidth) rather than adapting Western solutions.

Last 12 months
2023-02
2024-01
Product timeline
2017
Smile Identity founded by Mark Straub in Silicon Valley to provide KYC and identity verification for African markets.· pivot
2021
Raised $7M Series A led by Costanoa Ventures to expand KYC and identity verification tools across Africa.· banking
2023
Raised $20M Series B co-led by Costanoa Ventures and Norrsken22 to further expansion and product roadmap; rebranded from Smile Identity to Smile ID.· pivot
2024
Launched 3rd Gen Technology with updated APIs and SDKs featuring next-generation fraud defences and AI-native models.· banking
2025
Reached 400M+ identity checks completed and expanded coverage to 226 countries with 8,500+ ID types; partnered with Mastercard.· banking
The stack
0 layers disclosed in Smile ID (Smile Identity)’s embedded-finance stack
Accounting gap: none

Smile ID (Smile Identity) — frequently asked

Who founded Smile ID (Smile Identity)?

Smile ID (Smile Identity) was founded by Mark Straub and is founded in 2017, headquartered in Portola Valley, California, United States.

How much funding has Smile ID (Smile Identity) raised?

Smile ID (Smile Identity) has raised $35.1M in total (latest round: Series B, February 2023).

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