“Can a self-storage management software own the payments layer of every U.S. storage facility?”
Founded 1996 in Raleigh as a Windows-based self-storage management software vendor, SiteLink evolved into a cloud platform serving 15,000+ facilities. It layered on payment processing in 2014 (SiteLink Merchant Services, an ISO of Wells Fargo Bank, N.A. via Applied Merchant Group / Sunstone Merchant Services) to monetize the payment flow itself. After 2018 acquisition by SpareFoot (backed by Cove Hill Partners), SiteLink became part of what is now Storable — the self-storage vertical-SaaS consolidator that also owns storEDGE and SpareFoot. As of 2026 the SiteLink brand is being folded into storable.com.
SiteLink discloses Wells Fargo Bank, N.A. as its sponsor bank, according to the Embedded Finance Index 2026.
SiteLink does not disclose a bank charter of its own; its banking services are provided through Wells Fargo Bank, N.A..
SiteLink processes payments through SiteLink Merchant Services (self-operated), Applied Merchant Group (self-operated) and Sunstone Merchant Services (self-operated).
SiteLink integrates with QuickBooks, Yardi, Sage (PeachTree), Sage (Simply Accounting), Great Plains, MAS 90, Timberline, Skyline and 6 others.
The Embedded Finance Index 2026 maps 3 layers in SiteLink's stack: Payments / PSP (SiteLink Merchant Services (self-operated), Applied Merchant Group (self-operated) and Sunstone Merchant Services (self-operated)); Sponsor bank (Wells Fargo Bank, N.A.); Accounting (QuickBooks, Yardi, Sage (PeachTree), Sage (Simply Accounting) and 10 others).
SiteLink was founded by Ross Lampe and is founded in 1996, headquartered in Raleigh, North Carolina, USA.
SiteLink's acquisitions include Select Merchant Solutions (self-storage portfolio) (2020).
Get a read on where your own stack stands against SiteLink and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.