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SiteLink

“Can a self-storage management software own the payments layer of every U.S. storage facility?”

Founded1996
HQRaleigh, North Carolina, USA
FoundersRoss Lampe
Latest roundAcquired by SpareFoot (Cove Hill Partners majority) in 2018
IndustryVertical SaaS / Self-Storage
The story

Founded 1996 in Raleigh as a Windows-based self-storage management software vendor, SiteLink evolved into a cloud platform serving 15,000+ facilities. It layered on payment processing in 2014 (SiteLink Merchant Services, an ISO of Wells Fargo Bank, N.A. via Applied Merchant Group / Sunstone Merchant Services) to monetize the payment flow itself. After 2018 acquisition by SpareFoot (backed by Cove Hill Partners), SiteLink became part of what is now Storable — the self-storage vertical-SaaS consolidator that also owns storEDGE and SpareFoot. As of 2026 the SiteLink brand is being folded into storable.com.

Last 12 months
2026
Product timeline
1996
SiteLink founded in Raleigh, NC as a self-storage management software provider· founding
2014
Launched SiteLink Merchant Services for integrated credit card / ACH payment processing· payments
2016
SiteLink Merchant Services became the leading payment processor for SiteLink customers· payments
2018
Acquired by SpareFoot; Cove Hill Partners took majority stake in the combined company· acquisition
2020
SiteLink, storEDGE, and SpareFoot family (Storable) acquired Select Merchant Solutions self-storage portfolio· acquisition
2023
SiteLink became a wholly-owned indirect subsidiary of Storable, Inc.· acquisition
2026
sitelink.com being redirected to storable.com; brand consolidation under Storable· pivot
Acquisitions
Select Merchant Solutions (self-storage portfolio)2020
SiteLink/storEDGE/SpareFoot family acquired SMS's self-storage payment processing portfolio to enhance operators' payments capabilities
The stack
3 layers disclosed in SiteLink’s embedded-finance stack
Payments / PSP
SiteLink Merchant Services (self-operated)Applied Merchant Group (self-operated)Sunstone Merchant Services (self-operated)
Sponsor bank
in the full report
Accounting
in the full report
Accounting gap: minor
15 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.