Simple Simon
“Can a simple, integration-heavy field service app for European trades scale internationally without owning the finance layer?”
Founded2005
HQEindhoven, Netherlands
FoundersBart Peters
IndustryVertical SaaS / Field Service Management
The story
Simple-Simon (legal entity Mobile Operating B.V.) is a Dutch vertical SaaS for field service: digital work orders (werkbonnen), scheduling, time tracking, and asset management for installers, HVAC, plumbers, security, and other trades. The product's embedded-finance surface is limited to accounting/ERP integrations that push signed work orders into invoicing systems — there is no in-house payments, banking, lending, or card program.
Last 12 months
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Product timeline
2005
Bart Peters founded Simple-Simon to build a simple digital work-order solution for field service teams.· founding
2025
Operates in 10+ countries with 10,000+ users and 80+ ERP/CRM/accounting integrations.· expansion
The stack
1 layer disclosed in Simple Simon’s embedded-finance stack
Accounting
ExactExact OnlineAFAS SoftwareTeamleaderWeFactVismaVisma YukiVisma BouwsoftMicrosoft Dynamics Business CentralMicrosoft Dynamics (on-premise)Microsoft BookingsHubSpotGrippParagonERPUnit4BreexReeleezeeTopdeskSilvasoftMoneybirdInformerBillitSnelstartQuickBooks
Accounting gap: none