ApideckTape
← Embedded Finance Index 2026

Simple Simon

“Can a simple, integration-heavy field service app for European trades scale internationally without owning the finance layer?”

Founded2005
HQEindhoven, Netherlands
FoundersBart Peters
IndustryVertical SaaS / Field Service Management
The story

Simple-Simon (legal entity Mobile Operating B.V.) is a Dutch vertical SaaS for field service: digital work orders (werkbonnen), scheduling, time tracking, and asset management for installers, HVAC, plumbers, security, and other trades. The product's embedded-finance surface is limited to accounting/ERP integrations that push signed work orders into invoicing systems — there is no in-house payments, banking, lending, or card program.

Last 12 months
—
Product timeline
2005
Bart Peters founded Simple-Simon to build a simple digital work-order solution for field service teams.· founding
2025
Operates in 10+ countries with 10,000+ users and 80+ ERP/CRM/accounting integrations.· expansion
The stack
1 layer disclosed in Simple Simon’s embedded-finance stack
Accounting
ExactExact OnlineAFAS SoftwareTeamleaderWeFactVismaVisma YukiVisma BouwsoftMicrosoft Dynamics Business CentralMicrosoft Dynamics (on-premise)Microsoft BookingsHubSpotGrippParagonERPUnit4BreexReeleezeeTopdeskSilvasoftMoneybirdInformerBillitSnelstartQuickBooks
Accounting gap: none

Simple Simon — frequently asked

Which accounting software does Simple Simon integrate with?

Simple Simon integrates with Exact, Exact Online, AFAS Software, Teamleader, WeFact, Visma, Visma Yuki, Visma Bouwsoft and 16 others.

Who founded Simple Simon?

Simple Simon was founded by Bart Peters and is founded in 2005, headquartered in Eindhoven, Netherlands.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Simple Simon and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Simple Simon and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.