“Can a legacy LATAM accounting SaaS company become the all-in-one financial OS for SMBs across Latin America by embedding payments, payroll, and compliance into its existing accounting workflow?”
Founded in 1988 as a desktop accounting software vendor for Colombian SMBs, Siigo pivoted to a cloud-first SaaS model under CEO David Ortiz from 2010 onward, ultimately becoming the #1 DIAN-authorized accounting software provider in Colombia. The company has since pursued aggressive regional expansion across Latin America through acquisitions (Contifico in Ecuador, Soluciones Kame in Chile, Memory S.A. in Uruguay, Aspel in Mexico), transforming from a single-country software vendor into a multi-country SaaS platform. The embedded-finance angle materialized with the launch of Siigo Pay, which embeds online payment acceptance directly into invoicing workflows with automatic accounting reconciliation.