“Can a legacy Nigerian leasing company become a full-stack digital lender and wealth manager for Nigeria's underbanked middle market?”
Rosabon Financial Services is a Nigerian non-bank financial intermediary licensed by the Central Bank of Nigeria, founded in 1993 as part of the Concept Group. The company built its franchise around equipment leasing (as a member of ELAN) and has evolved into a broader retail and SME lender offering collateral-free loans, finance leases, and fixed-income investment products (RTN, REAP, RWIN). Its recent trajectory is a digital push — the Rosabon Wealth Management App and treasury portal — to serve retail savers directly rather than through brokers.