“Can Itaú Unibanco's acquiring arm become the end-to-end payments and financial services platform for Brazilian SMBs, bundling POS hardware, online gateways, Pix, receivables financing, and Itaú credit into one integrated ecosystem?”
Founded in 1996 as Redecard, Brazil's dedicated acquirer for Mastercard and Diners Club transactions, the company operated as a publicly listed entity until 2012 when Itaú Unibanco took it fully private via a public tender offer. Rebranded as Rede in 2013, the company evolved from a pure card acquirer into a multi-service payments platform offering POS hardware (the Laranjinha family), online gateways (e.Rede), Pix, instalment credit (Crediário), receivables anticipation, and a payment link product—positioning itself as the embedded payments and acquiring arm of the Itaú Unibanco Group ecosystem.