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Rede

Also a provider — view Rede’s profile →

Can Itaú Unibanco's acquiring arm become the end-to-end payments and financial services platform for Brazilian SMBs, bundling POS hardware, online gateways, Pix, receivables financing, and Itaú credit into one integrated ecosystem?

Founded1996
HQSão Paulo, SP, Brazil
IndustryInfrastructure / Payments
The story

Founded in 1996 as Redecard, Brazil's dedicated acquirer for Mastercard and Diners Club transactions, the company operated as a publicly listed entity until 2012 when Itaú Unibanco took it fully private via a public tender offer. Rebranded as Rede in 2013, the company evolved from a pure card acquirer into a multi-service payments platform offering POS hardware (the Laranjinha family), online gateways (e.Rede), Pix, instalment credit (Crediário), receivables anticipation, and a payment link product—positioning itself as the embedded payments and acquiring arm of the Itaú Unibanco Group ecosystem.

Last 12 months
2026-03
2026-07
2026-01
Product timeline
1996
Founded as Redecard, operating as the acquiring network for Mastercard and Diners Club in Brazil.· acquiring
2001
Launched the first e-commerce platform for online card payments.· payments
2012
Itaú Unibanco conducted a public tender offer (OPA) and took Redecard private.· acquisition
2013
Rebranded from Redecard to Rede, repositioning as a multi-service payment platform.· pivot
2023
Launched Laranjinha smart POS with integrated business management apps, digital comprovante, and expanded Pix acceptance.· payments
2026
Introduced AI (Inteligência Itaú) integration into the Laranjinha+ POS terminal for fraud protection and sales simplification.· banking
Regulated entities
1
regulatory licence held by Rede
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in Rede’s embedded-finance stack
Payments / PSP
Rede (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Lending
in the full report
Accounting
in the full report
Accounting gap: significant
7 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.