← Embedded Finance Index 2026

RAFA

Can an AI agent platform replace the fragmented SaaS stack that RIAs and wealth managers use to run their firms?

Founded2019
HQMountain View, California, United States
FoundersChandra Duggirala
IndustryVertical SaaS / Wealth Management (AI)
The story

RAFA started (2024) as a consumer-facing generative AI investing copilot for stocks, options, crypto and NFTs, incubated by Portal (fintech infrastructure). By 2025-2026 the company pivoted upmarket to RAFA PRO — an 'Agentic Operating Platform' selling AI agents (Compliance, Portfolio Intelligence, Client Engagement, Research) into RIA / wealth-management firms — while simultaneously spinning out RAFA Protocol, a decentralized on-chain layer for permissionless trading of tokenized US equities, Treasuries and commodities from a self-custody crypto wallet. The two arms share the RAFA brand but target very different customers (B2B wealth firms vs. crypto-native investors).

Last 12 months
2024-03
2025-10
2025-11
Product timeline
2019
RAFA AI, Inc. (Tides.Network, Inc.) founded.· founding
2024
Portal launches RAFA as a generative-AI investing copilot for both traditional and crypto markets.· product_launch
2025
Launched RAFA PRO, an 'Agentic Operating Platform' for wealth management firms (RIAs), plus RAFA Protocol whitepapers describing on-chain asset swaps and a decentralized data marketplace.· pivot
2026
SOC 2 Certified; positioning as B2B AI transformation partner for wealth firms.· compliance
The stack
0 layers disclosed in RAFA’s embedded-finance stack
Accounting gap: none