“Can a single API-driven visibility platform become the default operating layer for global multi-modal supply chains?”
project44 was built to modernize freight visibility with APIs rather than EDI, initially focused on trucking and expanding into multi-modal (ocean, rail, parcel) visibility. It has grown into the 'connective tissue' for global supply chains via its Movement platform, layering in ETA prediction, carrier network management, and last-mile tracking. It is a supply-chain SaaS company — not a fintech — and shows no evidence of embedded finance products.