“Can a 40-year-old Israeli ERP vendor transform itself into an SMB fintech distribution channel by layering US payments, embedded capital, and AI on top of its core accounting stack?”
Priority Software is a classic Israeli ERP vendor founded in 1986 that has evolved from on-premise accounting software into a cloud-based business management suite. The strategic pivot that matters for embedded finance is its US payments arm, Priority Commerce (operating the MX Merchant platform), which turns the ERP into a payment facilitator and now a lending distribution channel through partnerships with Pipe and LendingFront. The company is PE-backed and currently layering AI (aiERP) and embedded finance on top of the core ERP to extend wallet share with existing SMB customers.
Priority Software processes payments through Priority Payments (self-operated), MX Merchant (self-operated via Priority Commerce), PayPal and Apple Pay. Disclosed money-movement rails: ACH.
Priority Software's lending and capital products are provided by Pipe and LendingFront.
Priority Software connects to bank accounts through Plaid.
Priority Software uses Priority Commerce (self-operated) for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 6 layers in Priority Software's stack: Payments / PSP (Priority Payments (self-operated), MX Merchant (self-operated via Priority Commerce), PayPal and Apple Pay); Money movement (ACH); Lending (Pipe, LendingFront and Priority Capital); Open banking (Plaid); FX & payouts (Priority Commerce (self-operated)); Spend / AP (PayEm).
Priority Software is founded in 1986 and headquartered in Rosh Haayin, Israel.
Get a read on where your own stack stands against Priority Software and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.