Picsello
“Can a photographer-built all-in-one CRM win the long tail of independent studios against Honeybook and Sprout Studio?”
Founded2020
HQLarchmont, New York, United States
FoundersJane Goodrich
Total raised$2.5M
Latest roundAccelerator/Incubator
IndustryVertical SaaS / Photography
The story
Picsello is a vertical SaaS studio-management platform built for professional photographers, founded in 2020 by industry veteran Jane Goodrich. The product bundles CRM, client booking, contracts, invoicing, galleries, and print sales into one subscription ($35/mo). Its embedded finance footprint is deliberately minimal: Stripe for card acceptance on client invoices and WHCC as the print-fulfillment partner behind gallery product sales. No banking, lending, payroll, or insurance products are offered to the photographer end-user.
Last 12 months
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Product timeline
2020
Picsello founded by professional photographer Jane Goodrich to build an all-in-one studio management platform for photographers.· pivot
2023
Partnership with WHCC (White House Custom Color) publicly featured for gallery product fulfillment.· partnership
The stack
1 layer disclosed in Picsello’s embedded-finance stack
Payments / PSP
Accounting gap: significant