← Embedded Finance Index 2026

OnePay (Walmart fintech)

“Can Walmart's majority-owned consumer super-app capture the financial primary relationship of 250M weekly Walmart shoppers, displacing Affirm, Capital One, and traditional banks across BNPL, cards, deposits, and investing?”

Founded2019
HQNew York, NY (with San Francisco/Sacramento roots)
FoundersBill Harris, Brian Hamilton
Total raisedUndisclosed (Walmart majority-owned)
Latest roundWalmart + Ribbit Capital backed; relaunched 2022 as ONE
IndustryFintech / Consumer banking
The story

Founded 2019 as a middle-class digital banking startup. Acquired by Walmart and Ribbit Capital in 2021 alongside earned-wage-access app Even, then relaunched as ONE in 2022 and rebranded again to OnePay in 2025. The company is now Walmart's in-house financial super-app: BNPL (exclusively powered by Klarna, displacing Affirm), credit cards (Synchrony issuance), brokerage, crypto (Zero Hash), and earned wage access (ONE@Work, formerly Even). Strategy is to own the consumer financial experience layer while leveraging community-bank sponsors (Coastal Community Bank, Lead Bank) for charter-required services.

Last 12 months
2025-03
2025-06
2025-10
2026-04
Product timeline
2019
Founded by Bill Harris and Brian Hamilton as a digital neobank for the middle class· banking
2021
Walmart and Ribbit Capital create joint fintech venture; acquire ONE and Even· acquisition
2022
Rebranded as ONE; Even (EWA app) folded in as ONE@Work· pivot
2024
Launched buy now, pay later for big-ticket items at Walmart stores· lending
2025
Rebranded as OnePay; Klarna exclusive BNPL partner replacing Affirm; Synchrony to issue OnePay credit cards· lending
2025
Launched OnePay Invest (brokerage) and OnePay Crypto via Zero Hash· banking
2026
Workday partnership integrates OnePay into employer benefits· pivot
Regulated entities
1
regulatory licence held by OnePay (Walmart fintech)
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
Same company
OnePay (Walmart fintech) was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
One1 layer →
The stack
7 layers disclosed in OnePay (Walmart fintech)’s embedded-finance stack
Payments / PSP
OnePay Wallet (self-operated)OnePay Cash Account (self-operated via bank partners)
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
KYC
in the full report
Sponsor bank
in the full report
Crypto
in the full report
Accounting gap: none
13 more providers across 6 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.