ApideckTape
← Embedded Finance Index 2026

Nubank

“Can a Brazilian credit-card-first neobank become a pan-Americas financial OS — extending from consumer banking through SME credit, payments acceptance, and a US national bank charter?”

Founded2013
HQSão Paulo, Brazil
FoundersDavid Vélez, Cristina Junqueira, Edward Wible
Latest roundIPO December 2021
Valuation$45B (IPO, Dec 2021)
IndustryFintech / Neobank
The story

Founded 2013 as a Brazilian challenger that launched a no-fee mobile-managed Mastercard credit card — the wedge product against incumbent retail banks' high fees. Expanded into a full-stack neobank with deposit accounts, lending, investments (Nu Invest), insurance (with Chubb), and crypto. Geographic expansion into Mexico and Colombia followed, hitting 130M+ customers and an NYSE IPO in 2021. Current strategic phase: vertical deepening (SME credit via Nu Empresas, payment acceptance via NuPay/Tap to Pay/Link de Pagamento) plus geographic expansion into the US via a de novo OCC national bank charter approved conditionally in early 2026.

Last 12 months
2026-01
2026-05
2026-01
2025-10
2026-09-26
Product timeline
2014
Launched first product: international Mastercard credit card with no annual fee, managed via mobile app.· card
2018
Reached unicorn status with $1B valuation.· milestone
2020
Launched Nubank Vida life insurance in partnership with Chubb.· insurance
2021
IPO on NYSE at $45B valuation.· ipo
2022
Joined Open Finance Brazil to enable data sharing.· banking
2023
Began testing generative AI for customer credit experiences.· pivot
2024
Launched Working Capital lending product for SMEs (Nu Empresas); partnered with Wise Platform for Ultravioleta global account.· lending
2025
Partnership with OpenAI to bundle ChatGPT Go for Nubank customers in Brazil.· pivot
2026
Received OCC conditional approval to form de novo US national bank Nubank, N.A.; expanded SME credit with FGI-PEAC working capital and receivables financing.· banking
2026
Applied to charter Nubank, National Association — national bank (OCC, McLean, VA); conditional approval — Conditional Approval 1362 2026-01-29. [charter]· banking
Regulated entities
5
regulatory licences held by Nubank
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
Bank charter application
Nubank, National AssociationConditional approval
National bank · OCC · McLean, VA · filed 2025-09-30
Conditional approval · Conditional Approval 1362 · 2026-01-29
US entry for the Brazilian neobank: deposits, credit cards, lending and digital-asset custody.
Source · OCC decision letter
Bank licence applications outside the US
Brazil
Bank (credit institution) · Banco Central do Brasil
Intent announced · announced 2026-01
Stated intention to obtain a full banking licence in Brazil in 2026, alongside the US national bank charter.
The release states the intention and the country, not the regulator or a filing date.
Sources · businesswire.com (primary)
Mexico
Bank (credit institution) · CNBV
Authorised, not yet fully operating · 2025-04
CNBV authorisation for Nu México to organise as a banking institution.
Authorisation to organise as a bank; final operational approval was still pending as of the 2026-01-27 release. Recheck.
Sources · businesswire.com (primary)
The stack
11 layers disclosed in Nubank’s embedded-finance stack
Payments / PSP
Nu Pagamentos (in-house acquirer/issuer)Zoop (Tap to Pay and Link de Pagamento processing partner)NuPay (self-operated closed-loop payment arrangement)
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Card network
in the full report
Lending
in the full report
Insurance
in the full report
Open banking
in the full report
Unified APIs
in the full report
FX & payouts
in the full report
Investing
in the full report
Accounting gap: significant
19 more providers across 10 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Nubank — frequently asked

What bank does Nubank use?

Nubank discloses Nu Pagamentos S.A. (in-house) and Nu Financeira S.A. (in-house) as its banking providers, according to the Embedded Finance Index 2026.

Is Nubank a bank?

Nubank has applied for a national bank charter for Nubank, National Association with the OCC. Status: conditional approval (2026-01-29). Until then its banking services run through Nu Pagamentos S.A. (in-house) and Nu Financeira S.A. (in-house).

Who is Nubank's payment processor?

Nubank processes payments through Nu Pagamentos (in-house acquirer/issuer), Zoop (Tap to Pay and Link de Pagamento processing partner) and NuPay (self-operated closed-loop payment arrangement). Disclosed money-movement rails: Pix.

Who issues Nubank's cards?

Nubank's cards are issued through Nu Pagamentos S.A. (in-house) on the Mastercard network.

Who provides Nubank's lending?

Nubank's lending and capital products are provided by Nu Financeira S.A. (in-house).

Which open banking provider does Nubank use?

Nubank connects to bank accounts through Open Finance Brasil (BCB-mandated framework, in-house participation).

Who handles Nubank's FX and cross-border payouts?

Nubank uses Wise Platform for FX and cross-border payouts.

Which insurance provider does Nubank partner with?

Nubank's embedded insurance is provided by Chubb.

Who powers Nubank's investing products?

Nubank's investing and wealth products are powered by Nu Invest Corretora de Valores S.A. (in-house) and Nu Asset (in-house).

What is Nubank's embedded finance stack?

The Embedded Finance Index 2026 maps 11 layers in Nubank's stack: Payments / PSP (Nu Pagamentos (in-house acquirer/issuer), Zoop (Tap to Pay and Link de Pagamento processing partner) and NuPay (self-operated closed-loop payment arrangement)); Money movement (Pix); Banking / BaaS (Nu Pagamentos S.A. (in-house) and Nu Financeira S.A. (in-house)); Card issuing (Nu Pagamentos S.A. (in-house)); Card network (Mastercard); Lending (Nu Financeira S.A. (in-house), Empréstimo Pessoal (consumer personal loan), Capital de Giro Nu Empresas (SME working capital), Antecipação de Recebíveis (receivables anticipation) and 4 others); Insurance (Chubb); Open banking (Open Finance Brasil (BCB-mandated framework, in-house participation)); Unified APIs (Wise Platform); FX & payouts (Wise Platform); Investing (Nu Invest Corretora de Valores S.A. (in-house) and Nu Asset (in-house)).

Who founded Nubank?

Nubank was founded by David Vélez, Cristina Junqueira and Edward Wible and is founded in 2013, headquartered in São Paulo, Brazil.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Nubank and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Nubank and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.