“Can an MMO-licensed agent-banking wallet become the primary financial OS for Nigeria's unbanked consumers and micro-merchants?”
NowNow launched in 2018 as an agency-banking play focused on financial inclusion in Nigeria, using thousands of physical agents to bring the unbanked into the digital economy. After its 2022 seed round it expanded into a broader consumer + SMB ecosystem — MyBiz/BizPadi merchant tools, TapTap SoftPOS, a Mastercard debit card, and a marketplace. In 2024 it acquired a Kano-based microfinance bank to add a licensed banking arm, but the CBN revoked that MFB license in July 2026; the core MMO-licensed NDSL wallet business continues.
NowNow discloses NowNow Digital Systems Limited (in-house) as its banking provider, according to the Embedded Finance Index 2026.
NowNow does not disclose a bank charter of its own; its banking services are provided through NowNow Digital Systems Limited (in-house).
NowNow processes payments through NowNow BizPadi (self-operated), NowNow MyBiz (self-operated), NowNow TapTap SoftPOS (self-operated), NowNow Payment Link (self-operated) and NowNow QR Code (self-operated).
NowNow's cards run on Mastercard.
The Embedded Finance Index 2026 maps 3 layers in NowNow's stack: Payments / PSP (NowNow BizPadi (self-operated), NowNow MyBiz (self-operated), NowNow TapTap SoftPOS (self-operated), NowNow Payment Link (self-operated) and 1 other); Banking / BaaS (NowNow Digital Systems Limited (in-house)); Card network (Mastercard).
NowNow was founded by Sahir Berry and Mahesh Nair and is founded in 2018, headquartered in Ilupeju, Lagos, Nigeria.
NowNow has raised $13M in total (latest round: Seed, 2022).
NowNow's acquisitions include NowNow MFB (Kano-based microfinance bank).
Get a read on where your own stack stands against NowNow and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.