NowCerts
“Can a mid-market insurance AMS layer in enough billing, payments, and AI automation to become the operational OS for independent insurance agencies?”
Founded2009
HQFlower Mound, Texas, United States (with office in Salt Lake City, UT)
Latest roundLater Stage VC
IndustryVertical SaaS / Insurance
The story
NowCerts is a US insurance agency management system (AMS) founded in 2009, now operating as Momentum AMP. Its embedded finance footprint is narrow: agency billing/receipting, Stripe-based subscription billing for its own SaaS product, and third-party partnerships (notably ePayPolicy for insurance-agency payments). It is a vertical SaaS product for insurance agencies, not a fintech.
Last 12 months
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Product timeline
2009
NowCerts founded as an insurance agency management system (AMS) for insurance agents· launch
2024
Rebranded/DBA as Momentum AMP; expanded partnerships (Automate365, Accord, InsuredMine, Gravity Certs, ePayPolicy, Aureus Analytics)· pivot
The stack
2 layers disclosed in NowCerts’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: significant
7 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.