“Can a Abakus Group-backed Brazilian crypto exchange become the dominant low-fee digital-asset platform in Latin America while layering BRL-denominated banking services on top of crypto holdings?”
Founded in 2018 as part of China-based Abakus Group, NovaDAX rapidly became one of Brazil's most popular crypto exchanges, differentiating on low fees and breadth of listed assets. In 2020 it layered embedded finance features on top of the exchange — a digital account and prepaid card enabling crypto-to-BRL conversions — moving toward a broader financial-services positioning. The exchange also expanded into Europe that same year. In 2026, following a strategic review, the platform announced a full discontinuation of its Brazilian brokerage operations, signalling an end to the NovaDAX brand rather than a pivot to a new product line.
NovaDAX moves money over Pix.
NovaDAX is founded in 2018 and headquartered in São Paulo, Brazil.
NovaDAX has raised $20M in total.
Get a read on where your own stack stands against NovaDAX and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.