“Can an AI-native, vertical financial OS replace the bank, back office, and front desk for independent medical practices?”
Founded 2021 as a healthcare-focused fintech, Nitra launched with a Visa business card for medical practices in 2022. Over 2024-2025 it expanded aggressively into an all-in-one 'financial home' for independent medicine — bill pay, accounting automation, expense management, lending, and a medical supplies marketplace. In 2026 the company repositioned as an AI-native operating platform around Trina, its AI assistant, and committed $20B in financing to independent practices.