Nfinite
“Can a 3D product-imagery platform for e-commerce reposition itself as the data-infrastructure layer for Physical AI?”
Founded2016
HQBordeaux, France
FoundersAlexandre de Vigan
Total raised$130M
Latest roundSeries B, 2022
IndustryVertical SaaS / E-commerce Visual Content
The story
Founded as Hubstairs in 2016, the company rebranded to Nfinite and built a SaaS platform that replaces traditional product photography with photorealistic CGI/3D imagery for e-commerce. After scaling to serve three of the top five global retailers, Nfinite pivoted its positioning in 2025-2026 toward 'Visual Intelligence for the Digital Shelf' — analyzing PDP compliance across retailers — and launched Physicl.ai at NVIDIA GTC 2026 to reposition its 3D digital-twin pipeline as data infrastructure for Physical AI/robotics training.
Product timeline
2016
Founded in Bordeaux, France as Hubstairs, focused on 3D visualization for product merchandising.· founding
2022
Raised $15M Series A followed by $100M Series B led by Insight Partners.· funding
2023
Named Gartner Cool Vendor in Digital Commerce; launched SceneMagic AI service for 2D photo-realistic image generation.· product
2026
Launched Physicl.ai at NVIDIA GTC — a data infrastructure platform for Physical AI and robotics.· pivot
The stack
0 layers disclosed in Nfinite’s embedded-finance stack
Accounting gap: none