MoveEasy
“Can a concierge for the moving and homeownership journey become the embedded services layer inside every real estate, property management, and mortgage platform?”
HQColumbus, OH
IndustryVertical SaaS / Real Estate
The story
MoveEasy started as a white-labeled concierge platform helping real estate, mortgage, insurance and rental partners guide their clients through moving and homeownership. The company rebranded its consumer product as LiveEasy in 2024, broadening from move-in tasks to lifetime homeownership engagement (utilities, home protection, home finances, home projects). Its site now indicates LiveEasy is part of the AppFolio platform, positioning MoveEasy as embedded resident/homeowner services infrastructure inside real estate management software rather than a direct-to-consumer brand.
Product timeline
2024
Rebrands consumer-facing product as LiveEasy (Live EZ, Inc. dba LiveEasy).· pivot
2025
LiveEasy becomes part of the AppFolio platform (acquisition/integration into AppFolio's real estate software).· acquisition
The stack
0 layers disclosed in MoveEasy’s embedded-finance stack
Accounting gap: none