“Can a concierge for the moving and homeownership journey become the embedded services layer inside every real estate, property management, and mortgage platform?”
MoveEasy started as a white-labeled concierge platform helping real estate, mortgage, insurance and rental partners guide their clients through moving and homeownership. The company rebranded its consumer product as LiveEasy in 2024, broadening from move-in tasks to lifetime homeownership engagement (utilities, home protection, home finances, home projects). Its site now indicates LiveEasy is part of the AppFolio platform, positioning MoveEasy as embedded resident/homeowner services infrastructure inside real estate management software rather than a direct-to-consumer brand.
MoveEasy is headquartered in Columbus, OH.
Get a read on where your own stack stands against MoveEasy and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.