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Moov

Also a provider — view Moov’s profile →

Can a single API-first payments platform serve as the complete money-movement OS for software companies — replacing the fragmented stack of processor, issuer, PayFac, and program manager with one contract and one integration?

Founded2017
HQCedar Falls, Iowa, USA
FoundersWade Arnold
Total raised$85M
Latest roundSeries B, February 2023
IndustryInfrastructure / Payments
The story

Founded in 2017 as an open-source developer library to help engineers embed payments without worrying about protocols or compliance. Evolved into a full-stack payments infrastructure platform offering processing, issuing, wallets, and disbursements under a single API and legal agreement. Moov is simultaneously the processor, issuer, registered PayFac, program manager, and technology provider — differentiating itself from middleware competitors by building direct connections to payment networks. The company targets software platforms and marketplaces that historically had to stitch together multiple vendors to achieve end-to-end money movement.

Last 12 months
2025-09
Product timeline
2017
Moov Financial, Inc. founded in Cedar Falls, Iowa as an open-source developer platform for embedding payments.· pivot
2020
Raised $5.5M seed and $27M Series A led by a16z; launched core ACH and payment rail integrations.· banking
2022
Expanded to include Moov Wallets (stored-value ledger), card issuing (virtual cards), and merchant acquiring capabilities.· card
2023
Raised $45M Series B led by Commerce Ventures; partnered with Currencycloud for international and cross-border payment capabilities.· banking
2024
Launched Merchant Processing Services with Pathward National Association and Lincoln Savings Bank as acquiring FI partners for Visa, Mastercard, and Discover transactions.· banking
2025
Expanded platform to loan servicing use cases, adding borrower onboarding, recurring payments, and compliance tooling via Moov APIs.· lending
The stack
8 layers disclosed in Moov’s embedded-finance stack
Payments / PSP
Moov Payments (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Unified APIs
in the full report
Sponsor bank
in the full report
FX & payouts
in the full report
Accounting gap: minor
9 more providers across 7 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.