MoeGo
“Can a vertical SaaS platform become the full financial operating system for the pet care industry?”
Founded2019
HQCulver City, CA, United States
Total raised$31M
Latest roundSeries A, March 2024
IndustryVertical SaaS / Pet Care
The story
Founded in 2019 as a vertical SaaS platform for pet grooming professionals, MoeGo expanded beyond scheduling and CRM into embedded finance with MoeGo Pay (Stripe) and MoeGo Capital (initially Stripe Capital). The company upgraded its lending infrastructure to Kanmon (Capital 2.0) in 2024 and migrated its payment stack to Adyen for new customers while retaining Stripe for existing ones, signaling a deliberate move toward a more comprehensive financial OS for the pet care industry.
Product timeline
2019
MoeGo founded as an all-in-one SaaS platform for pet care businesses including scheduling, client management, and payments.· pivot
2022
Launched MoeGo Pay powered by Stripe for integrated payment processing.· banking
2023
Launched MoeGo Capital 1.0 powered by Stripe Capital for embedded merchant financing.· lending
2024
Raised Series A led by Base10 Partners; migrated MoeGo Capital to Kanmon (Capital 2.0).· lending
2026
Launched MoeGo Pay - New powered by Adyen for customers on Invoice V4, running alongside legacy Stripe-powered MoeGo Pay.· banking
The stack
4 layers disclosed in MoeGo’s embedded-finance stack
Ledger
in the full report
Lending
in the full report
KYC
in the full report
Accounting gap: minor
6 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.