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MoeGo

“Can a vertical SaaS platform become the full financial operating system for the pet care industry?”

Founded2019
HQCulver City, CA, United States
Total raised$31M
Latest roundSeries A, March 2024
IndustryVertical SaaS / Pet Care
Websitemoego.pet ↗
The story

Founded in 2019 as a vertical SaaS platform for pet grooming professionals, MoeGo expanded beyond scheduling and CRM into embedded finance with MoeGo Pay (Stripe) and MoeGo Capital (initially Stripe Capital). The company upgraded its lending infrastructure to Kanmon (Capital 2.0) in 2024 and migrated its payment stack to Adyen for new customers while retaining Stripe for existing ones, signaling a deliberate move toward a more comprehensive financial OS for the pet care industry.

Last 12 months
2024-03
In the March 2024 recap →
2026-01
In the January 2026 recap →
Product timeline
2019
MoeGo founded as an all-in-one SaaS platform for pet care businesses including scheduling, client management, and payments.· pivot
2022
Launched MoeGo Pay powered by Stripe for integrated payment processing.· banking
2023
Launched MoeGo Capital 1.0 powered by Stripe Capital for embedded merchant financing.· lending
2024
Raised Series A led by Base10 Partners; migrated MoeGo Capital to Kanmon (Capital 2.0).· lending
2026
Launched MoeGo Pay - New powered by Adyen for customers on Invoice V4, running alongside legacy Stripe-powered MoeGo Pay.· banking
The stack
4 layers disclosed in MoeGo’s embedded-finance stack
Payments / PSP
StripeAdyen
Ledger
in the full report
Lending
in the full report
KYC
in the full report
Accounting gap: minor
6 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

MoeGo — frequently asked

Who is MoeGo's payment processor?

MoeGo processes payments through Stripe and Adyen.

Which KYC provider does MoeGo use?

MoeGo uses Stripe for KYC and identity verification.

Who provides MoeGo's lending?

MoeGo's lending and capital products are provided by Kanmon and Stripe Capital.

What ledger does MoeGo use?

MoeGo runs its ledger on Layer.

What is MoeGo's embedded finance stack?

The Embedded Finance Index 2026 maps 4 layers in MoeGo's stack: Payments / PSP (Stripe and Adyen); Ledger (Layer); Lending (Kanmon, Stripe Capital, MoeGo Capital 1.0 (legacy, powered by Stripe Capital) and MoeGo Capital 2.0 (powered by Kanmon)); KYC (Stripe).

Where is MoeGo headquartered?

MoeGo is founded in 2019 and headquartered in Culver City, CA, United States.

How much funding has MoeGo raised?

MoeGo has raised $31M in total (latest round: Series A, March 2024).

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