Miceoperations
“Can a Dutch event-venue SaaS become the default operating system for European hospitality sales and planning workflows?”
Founded2014
HQBreda, Netherlands
IndustryVertical SaaS / Hospitality & Events
The story
MICE Operations is a Dutch vertical SaaS company founded in 2014 in Breda, focused on sales and planning software for event venues, restaurants, hotels, and meeting locations across Europe. Its product spans RFP intake, interactive proposals, event planning, run sheets, and invoicing. Embedded finance exposure is minimal — the company partners with Mollie for online invoice payments and relies on native accounting integrations (built by BoekhoudAPI) rather than building its own banking/lending stack.
Last 12 months
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Product timeline
2014
MICE Operations founded in Breda to build event planning software for venues· founding
2023
Launched Interactive Proposals 2.0 and AI features for event venues· product
The stack
3 layers disclosed in Miceoperations’s embedded-finance stack
Payments / PSP
Money movement
in the full report
Accounting
in the full report
Accounting gap: none
9 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.