MarketSharp Software
“Can a 30-year-old contractor CRM monetize its installed base by embedding payments and working-capital lending into every job workflow?”
Founded1988
HQDenver, Colorado, United States (office in La Crosse, WI)
Latest roundBuyout/LBO (acquired by EverCommerce)
IndustryVertical SaaS / Home Improvement & Remodeling
The story
MarketSharp began in 1988 as a purpose-built tool for a Midwestern window retailer and commercialized in 1996 as a CRM for home improvement contractors. In 2009 it re-platformed onto Salesforce via a VAR agreement (Improveit! 360 LLC is the contracting entity). Acquired by EverCommerce, it has since layered embedded finance on top of its vertical CRM — Payments via PaySimple (also an EverCommerce sister company) with Worldpay iQ processing, and MarketSharp Lending via Fundbox — pursuing the standard vertical-SaaS-plus-embedded-finance playbook for the contractor niche.
Last 12 months
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Product timeline
1988
MarketSharp originally developed to help a Midwestern wholesale/retail window operation· founding
1996
Advanced Marketing Concepts, LLC d/b/a MarketSharp incorporated as commercial software company· founding
2009
Signed Value Added Reseller Agreement with Salesforce.com (SFDC) — MarketSharp platform built on Salesforce· pivot
2020
Acquired by EverCommerce as part of home services vertical SaaS roll-up· acquisition
2024
MarketSharp Lending launched, powered by Fundbox — embedded working-capital financing for contractors· lending
2025
MarketSharp Payments (powered by PaySimple + Worldpay iQ) marketed as core in-workflow payments feature· payments
The stack
3 layers disclosed in MarketSharp Software’s embedded-finance stack
Lending
in the full report
Accounting
in the full report
Accounting gap: significant
5 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.