“Can a 30-year-old contractor CRM monetize its installed base by embedding payments and working-capital lending into every job workflow?”
MarketSharp began in 1988 as a purpose-built tool for a Midwestern window retailer and commercialized in 1996 as a CRM for home improvement contractors. In 2009 it re-platformed onto Salesforce via a VAR agreement (Improveit! 360 LLC is the contracting entity). Acquired by EverCommerce, it has since layered embedded finance on top of its vertical CRM — Payments via PaySimple (also an EverCommerce sister company) with Worldpay iQ processing, and MarketSharp Lending via Fundbox — pursuing the standard vertical-SaaS-plus-embedded-finance playbook for the contractor niche.
MarketSharp Software processes payments through PaySimple and Worldpay.
MarketSharp Software's lending and capital products are provided by Fundbox and GreenSky.
MarketSharp Software integrates with QuickBooks.
The Embedded Finance Index 2026 maps 3 layers in MarketSharp Software's stack: Payments / PSP (PaySimple and Worldpay); Lending (Fundbox, GreenSky, MarketSharp Lending (SMB working capital for contractors, powered by Fundbox) and GreenSky consumer financing (homeowner point-of-sale financing offered to contractors' customers)); Accounting (QuickBooks).
MarketSharp Software is founded in 1988 and headquartered in Denver, Colorado, United States (office in La Crosse, WI).
Get a read on where your own stack stands against MarketSharp Software and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.