ManoMano
“Can a specialist European DIY marketplace become the embedded financial services hub for its sellers and buyers across payments, lending, insurance, and beyond?”
Founded2013
HQParis, France
IndustryMarketplace / Two-sided
The story
Founded in 2013 as a European online marketplace focused on DIY, gardening, and home improvement, ManoMano has progressively embedded financial services into its seller and buyer ecosystems. On the buyer side it added BNPL via Klarna; on the seller side it brought in Storfund for working capital advances and Mangopay as the core payment infrastructure layer. The insurance layer (via Evy) targets buyers at the point of product purchase. The overall trajectory is toward becoming a full-stack financial services platform for a specialist B2C and B2B home-improvement marketplace.
Product timeline
2013
ManoMano (Colibri SAS) founded as a European online marketplace specialising in DIY, home improvement, and gardening products.· pivot
2021
ManoMano issues RFP for embedded insurance programme; selects Evy as insurance partner for warranty/guarantee services across four European markets.· insurance
2022
Embedded insurance POC with Evy goes live; ManoMano claims over €1 billion in GMV.· insurance
2023
ManoMano partners with Klarna to offer buy-now-pay-later and flexible payment options across UK, Germany, and Italy.· lending
2024
ManoMano announces global partnership with Mangopay to power marketplace payment infrastructure and simplify seller payouts.· banking
The stack
Payments / PSP
Banking / BaaS
Lending
FX & payouts
Accounting
Accounting gap: minor