“Can Europe's largest DIY marketplace convert its seller network into a recurring financial-services revenue stream while defending against Amazon Home in a post-boom e-commerce market?”
Founded in 2012 as a pure-play French e-commerce site for DIY and gardening, ManoMano rapidly expanded into a multi-country marketplace model across six European markets. Following its $2.6B Series F in 2021, the company built out a formal embedded finance stack — adding seller working capital via Storfund, consumer BNPL via Klarna, embedded insurance via Evy, and marketplace payment infrastructure via Mangopay. After the growth surge of 2020-2021, the company has faced a more challenging macro environment and has focused on monetizing its seller base through financial services rather than chasing further GMV growth at a loss.
ManoMano processes payments through Mangopay.
ManoMano uses Mangopay for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 3 layers in ManoMano's stack: Payments / PSP (Mangopay); Lending (Seller daily advance (up to 80% of net shipped sales) and Marketplace seller working capital); FX & payouts (Mangopay).
ManoMano was founded by Philippe de Chanville and is founded in 2012, headquartered in Paris, France (52 rue Bayen, 75017).
ManoMano has raised ~$844M+ in total (latest round: Series F, July 2021; valuation: $2.6B post-money (2021)).
Get a read on where your own stack stands against ManoMano and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.