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Lojas Quero-Quero S.A.

“Can a mid-sized Brazilian home-improvement retailer make its private-label credit card and BACEN-licensed payment institution the primary profit engine of the business?”

Founded1967
HQCachoeirinha, Rio Grande do Sul, Brazil
IndustryVertical SaaS / Home Improvement Retail (with in-house consumer finance)
The story

Founded 1967 as a home-improvement retailer for small and mid-sized cities in southern Brazil, Quero-Quero built its differentiation on integrated consumer finance — the VerdeCard private-label credit card. Over time the financial arm evolved into a licensed BACEN payment institution (Quero-Quero VerdeCard Instituição de Pagamento S.A.), operating a digital wallet, open-banking connectivity, credit and insurance distribution. Financial services now contribute a materially larger share of revenue and margin than pure retail, making Quero-Quero effectively a vertically-integrated retail+fintech operator serving Brazil's interior.

Last 12 months
2026-03
2026-03
Product timeline
1967
Founded in Santo Cristo, RS as a small retail and representation business.· founding
2020
IPO on B3 under ticker LJQQ3.· ipo
2022
VerdeCard contracts Opus Software to implement Open Banking Brasil integration; digital wallet surpasses 150k accounts.· banking
2025
VerdeCard operates as licensed Payment Institution regulated by BACEN; financial services revenue R$215M in Q4 (+16% YoY); credit portfolio grows 18%.· lending
Regulated entities
1
regulatory licence held by Lojas Quero-Quero S.A.
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
6 layers disclosed in Lojas Quero-Quero S.A.’s embedded-finance stack
Payments / PSP
VerdeCard (self-operated)
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Insurance
in the full report
Open banking
in the full report
Accounting gap: none
8 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.