“Can a mid-sized Brazilian home-improvement retailer make its private-label credit card and BACEN-licensed payment institution the primary profit engine of the business?”
Founded 1967 as a home-improvement retailer for small and mid-sized cities in southern Brazil, Quero-Quero built its differentiation on integrated consumer finance — the VerdeCard private-label credit card. Over time the financial arm evolved into a licensed BACEN payment institution (Quero-Quero VerdeCard Instituição de Pagamento S.A.), operating a digital wallet, open-banking connectivity, credit and insurance distribution. Financial services now contribute a materially larger share of revenue and margin than pure retail, making Quero-Quero effectively a vertically-integrated retail+fintech operator serving Brazil's interior.
Lojas Quero-Quero S.A. discloses Quero-Quero VerdeCard Instituição de Pagamento S.A. (in-house) as its banking provider, according to the Embedded Finance Index 2026.
Lojas Quero-Quero S.A. does not disclose a bank charter of its own; its banking services are provided through Quero-Quero VerdeCard Instituição de Pagamento S.A. (in-house).
Lojas Quero-Quero S.A. processes payments through VerdeCard (self-operated).
Lojas Quero-Quero S.A.'s cards are issued through Quero-Quero VerdeCard Instituição de Pagamento S.A. (in-house).
Lojas Quero-Quero S.A.'s lending and capital products are provided by Quero-Quero VerdeCard Instituição de Pagamento S.A. (in-house).
Lojas Quero-Quero S.A. connects to bank accounts through Opus Software (Opus Open Banking middleware).
Lojas Quero-Quero S.A.'s embedded insurance is provided by Generali Brasil Seguros.
The Embedded Finance Index 2026 maps 6 layers in Lojas Quero-Quero S.A.'s stack: Payments / PSP (VerdeCard (self-operated)); Banking / BaaS (Quero-Quero VerdeCard Instituição de Pagamento S.A. (in-house)); Card issuing (Quero-Quero VerdeCard Instituição de Pagamento S.A. (in-house)); Lending (Quero-Quero VerdeCard Instituição de Pagamento S.A. (in-house), VerdeCard consumer credit card financing, In-store consumer installment credit and Debt negotiation / recovery portal (negociar.quero-quero.com.br)); Insurance (Generali Brasil Seguros); Open banking (Opus Software (Opus Open Banking middleware)).
Lojas Quero-Quero S.A. is founded in 1967 and headquartered in Cachoeirinha, Rio Grande do Sul, Brazil.
Get a read on where your own stack stands against Lojas Quero-Quero S.A. and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.