← Embedded Finance Index 2026

LeadSimple

“Can a vertical CRM become the operating system that sits on top of every property management PMS, replacing the patchwork of point tools around it?”

Founded2013
HQSeattle, WA (Brush Prairie, WA per LinkedIn)
Total raised$30K (disclosed)
Latest roundLater Stage VC
IndustryVertical SaaS / Real Estate
The story

LeadSimple started in 2013 as a lead generation service for property managers, discovered response times were the real bottleneck, and pivoted into a CRM. Over the past decade it has layered on workflow automation (Operations), a shared inbox / VOIP product (Phone + Inbox), and — most recently — an AI voice agent and Maintenance coordination product. The 2026 push is to consolidate the property manager's point-tool stack onto a single per-door contract, positioning LeadSimple as the operations OS sitting on top of AppFolio / Buildium / Rentvine / Propertyware / Rent Manager rather than replacing them.

Last 12 months
2025-03
2026
Product timeline
2013
Founded as a lead generation company for property managers· pivot
2016
Evolved from lead-gen into CRM + workflow SaaS for property management· pivot
2023
Inc. 5000 honoree· milestone
2024
Inc. 5000 honoree (second year); Enterprise Bank & Trust billing partnership announced· banking
2026
Launched unified Platform bundle with CRM, Phone+Inbox, Operations, and Maintenance; AI voice agent embedded across products· product
The stack
2 layers disclosed in LeadSimple’s embedded-finance stack
Payments / PSP
Stripe
Accounting
in the full report
Accounting gap: minor
5 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.