← Embedded Finance Index 2026

Launch27

“Can a vertical booking tool for cleaning businesses be transformed into a payments-monetized platform under Fullsteam's rollup?”

Founded2013
HQAuburn, AL, United States (parent Fullsteam); originally Washington, DC
FoundersRohan Gilkes
Latest roundBuyout/LBO (acquired by Fullsteam)
IndustryVertical SaaS / Home Services (Cleaning)

The story

Launch27 began in 2013 as founder Rohan Gilkes' bootstrapped maid-service booking software, originally leveraging Stripe as the sole payment rail. After being acquired by payments-focused rollup Fullsteam Operations, the product was rebranded under Fullsteam Software Holdings (DBA Automaid/Launch27) and the payments strategy shifted from third-party Stripe to a proprietary Fullsteam-owned processor marketed as 'Launch27Pay' — a classic vertical-SaaS-plus-payments consolidation play.

Last 12 months

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Product timeline

2013

Founded by Rohan Gilkes as an online booking system for maid services· launch

2014

Added cash/check payment options and Stripe credit card pre-authorization (auth/capture)· payments

2018

GDPR compliance rollout with data deletion controls· compliance

2023

Acquired by Fullsteam (operates as Fullsteam Software Holdings LLC DBA Automaid/Launch27)· acquisition

2026

Launched Launch27Pay — proprietary integrated payment processing via Fullsteam· payments

The stack

2 layers disclosed in Launch27’s embedded-finance stack

Payments / PSP

StripeLaunch27Pay (Fullsteam) (self-operated)

Accounting

in the full report

Accounting gap: minor

10 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Launch27 — frequently asked

Who is Launch27's payment processor?

Launch27 processes payments through Stripe and Launch27Pay (Fullsteam) (self-operated).

Which accounting software does Launch27 integrate with?

Launch27 integrates with QuickBooks, Zapier, Google Calendar, Google Analytics, Twilio, WordPress, Squarespace, Wix and 2 others.

What is Launch27's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Launch27's stack: Payments / PSP (Stripe and Launch27Pay (Fullsteam) (self-operated)); Accounting (QuickBooks, Zapier, Google Calendar, Google Analytics and 6 others).

Who founded Launch27?

Launch27 was founded by Rohan Gilkes and is founded in 2013, headquartered in Auburn, AL, United States (parent Fullsteam); originally Washington, DC.

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