Kudigo (VerifiBuy)
“Can a single omnichannel commerce platform digitize and financially include Africa's micro and small retailers across in-store, e-commerce, and social commerce channels?”
Founded2017
HQAccra, Ghana
FoundersIrina Oduro
Total raised$750K
Latest roundNon-Equity Assistance, 2022
IndustryVertical SaaS / Retail
The story
Founded in 2017 as KudiGo Inc., the company initially built POS and storefront infrastructure for African micro-retailers. Over time it broadened into an omnichannel commerce platform (VerifiBuy), adding e-commerce, WhatsApp commerce, loyalty programs, and social commerce escrow. The VerifiBuy brand positions the company as the '#1 Commerce Solution For Africa,' targeting SMEs with embedded digital payments and data solutions, and offering white-label infrastructure to FMCGs, banks, and fintechs.
Last 12 months
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Product timeline
2017
Founded as KudiGo Inc. in Ghana, focused on digitizing micro and small business retail operations in Sub-Saharan Africa.· pivot
2019
Raised $450K seed round led by 54 Collective to expand omnichannel commerce infrastructure.· banking
2021
Raised additional $60K seed round and expanded presence to Nigeria and Kenya.· pivot
2022
Received $100K non-equity assistance from Google for Startups; launched VerifiBuy brand for social commerce escrow and e-commerce.· pivot
2023
Launched VerifiBuy as distinct social commerce and escrow product with loyalty, vouchers, and no-code online store builder.· pivot
The stack
0 layers disclosed in Kudigo (VerifiBuy)’s embedded-finance stack
Accounting gap: significant