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Kudigo (VerifiBuy)

“Can a single omnichannel commerce platform digitize and financially include Africa's micro and small retailers across in-store, e-commerce, and social commerce channels?”

Founded2017
HQAccra, Ghana
FoundersIrina Oduro
Total raised$750K
Latest roundNon-Equity Assistance, 2022
IndustryVertical SaaS / Retail

The story

Founded in 2017 as KudiGo Inc., the company initially built POS and storefront infrastructure for African micro-retailers. Over time it broadened into an omnichannel commerce platform (VerifiBuy), adding e-commerce, WhatsApp commerce, loyalty programs, and social commerce escrow. The VerifiBuy brand positions the company as the '#1 Commerce Solution For Africa,' targeting SMEs with embedded digital payments and data solutions, and offering white-label infrastructure to FMCGs, banks, and fintechs.

Last 12 months

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Product timeline

2017

Founded as KudiGo Inc. in Ghana, focused on digitizing micro and small business retail operations in Sub-Saharan Africa.· pivot

2019

Raised $450K seed round led by 54 Collective to expand omnichannel commerce infrastructure.· banking

2021

Raised additional $60K seed round and expanded presence to Nigeria and Kenya.· pivot

2022

Received $100K non-equity assistance from Google for Startups; launched VerifiBuy brand for social commerce escrow and e-commerce.· pivot

2023

Launched VerifiBuy as distinct social commerce and escrow product with loyalty, vouchers, and no-code online store builder.· pivot

The stack

0 layers disclosed in Kudigo (VerifiBuy)’s embedded-finance stack

Accounting gap: significant

Kudigo (VerifiBuy) — frequently asked

Who founded Kudigo (VerifiBuy)?

Kudigo (VerifiBuy) was founded by Irina Oduro and is founded in 2017, headquartered in Accra, Ghana.

How much funding has Kudigo (VerifiBuy) raised?

Kudigo (VerifiBuy) has raised $750K in total (latest round: Non-Equity Assistance, 2022).

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