“Can a loan-comparison marketplace for payroll-deductible credit become the dominant financial platform for Brazil's public servants, retirees, and CLT workers?”
Founded in 2021, Konsi started as a loan comparison app focused on empréstimo consignado (payroll-deductible loans) for public servants, INSS retirees and pensioners. The company progressively expanded its addressable market by adding CLT (private-sector) workers via the Crédito do Trabalhador program and launching a Cartão Benefício Consignado product. Its core strategic insight is that acting as a neutral aggregator/marketplace over 20+ partner banks — rather than a direct lender — allows it to acquire users cheaply and monetize through referrals, with potential to expand into other financial products for the same underserved segments.
Konsi is founded in 2021 and headquartered in Salvador, Bahia, Brazil.
Konsi has raised $1.6M in total.
Get a read on where your own stack stands against Konsi and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.