← Embedded Finance Index 2026

Kard

“Can a merchant-funded rewards network become the default commerce media layer for every non-Chase/Amex card issuer?”

Founded2015
HQNew York City, United States
Total raised$43.3M
Latest roundSeries A
IndustryInfrastructure / Card-linked offers & Rewards

The story

Kard (Kard Financial, Inc.) was founded in 2015 in New York as a card-linked offers / loyalty platform for card issuers. Over time it has repositioned as a 'commerce media network' — using first-party transaction data from millions of cardholders to power merchant-funded, personalized rewards for banks, fintechs, and credit unions. It is not a bank, PSP, or issuer-processor; it sits alongside issuers as a rewards / offers infrastructure layer. (Note: distinct from the unrelated French teen-banking startup 'Kard SAS' at kard.eu, which is now out of business.)

Last 12 months

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Product timeline

2015

Kard Financial, Inc. founded in New York as a card-linked loyalty / rewards platform.· founding

2026

Positions itself as a commerce media network powering merchant-funded rewards for banks, fintechs, and card issuers.· pivot

The stack

0 layers disclosed in Kard’s embedded-finance stack

Accounting gap: none

Kard — frequently asked

Where is Kard headquartered?

Kard is founded in 2015 and headquartered in New York City, United States.

How much funding has Kard raised?

Kard has raised $43.3M in total (latest round: Series A).

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