“Can a Brazilian digital insurtech own the full insurance stack — distribution and underwriting — for simplified consumer insurance through a 100% digital, subscription-based model?”
Founded in 2017 as a digital insurance distribution platform (representing third-party insurers), Kakau evolved into a vertically integrated insurtech by establishing its own licensed insurer, Kakau Seguradora S.A., under Brazil's SUSEP Sandbox Regulatório in 2022. The company focuses on simplified, 100% digital subscription-based insurance products — notably mobile phone and bicycle insurance — leveraging AI and data analytics to simplify insurance for Brazilian consumers. This pivot from pure distribution to in-house underwriting represents a significant deepening of its embedded insurance stack.
Kakau's embedded insurance is provided by Kakau Seguradora S.A. (in-house).
Kakau was founded by Henrique Volpi (Co-Founder & CEO) and Marcelo Torres (Co-Founder & COO) and is founded in 2017, headquartered in São Paulo, São Paulo, Brazil.
Get a read on where your own stack stands against Kakau and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.