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Kakau

“Can a Brazilian digital insurtech own the full insurance stack — distribution and underwriting — for simplified consumer insurance through a 100% digital, subscription-based model?”

Founded2017
HQSão Paulo, São Paulo, Brazil
FoundersHenrique Volpi (Co-Founder & CEO), Marcelo Torres (Co-Founder & COO)
IndustryFintech / Insurtech
The story

Founded in 2017 as a digital insurance distribution platform (representing third-party insurers), Kakau evolved into a vertically integrated insurtech by establishing its own licensed insurer, Kakau Seguradora S.A., under Brazil's SUSEP Sandbox Regulatório in 2022. The company focuses on simplified, 100% digital subscription-based insurance products — notably mobile phone and bicycle insurance — leveraging AI and data analytics to simplify insurance for Brazilian consumers. This pivot from pure distribution to in-house underwriting represents a significant deepening of its embedded insurance stack.

Last 12 months
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Product timeline
2017
Kakau Seguros founded in São Paulo as a digital insurance distribution platform.· insurance
2022
Kakau Seguradora S.A. constituted under SUSEP's Sandbox Regulatório (process SUSEP n.15414.609920/2022-17), allowing the company to underwrite its own insurance products.· insurance
Regulated entities
1
regulatory licence held by Kakau
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
1 layer disclosed in Kakau’s embedded-finance stack
Insurance
Kakau Seguradora S.A. (in-house)
Accounting gap: none