InsureHero
“Can a small API-first insurtech become the primary embedded insurance distribution layer for digital platforms across Latin America?”
Founded in 2023 in Ecuador, InsureHero launched as an embedded insurance API platform targeting digital platforms across Latin America (primarily Mexico and Ecuador). The company built the Shield API to let digital platforms — e-commerce, fintech, mobility, logistics, travel — embed insurance and warranty products from multiple insurers through a single integration. With only three employees and $300K in funding, InsureHero positions itself as the middleware layer between insurers/brokers and digital distribution channels, leveraging AI automation for claims and fraud prevention to compete in the fast-growing LATAM embedded insurance market.