“Can a safety-first, central-bank-deposit-backed neobank displace incumbent Icelandic banks on transparency and fees?”
indó was founded in 2018 by two former bankers (from Islandsbanki and Barclays Capital) to reinvent retail banking in Iceland with a card-linked app and current account. Its differentiator is a safety-first deposit model — customer funds are deposited with the central bank rather than being managed directly by indó — combined with no account fees. The company operates as a licensed savings bank (indó sparisjóður hf.) and partnered with Finnish processor Enfuce in 2020 to power its card program.