IncentFit
“Can a small, tech-first wellness platform beat larger competitors by making incentive payouts — through payroll, HSA, and gift cards — the core of the wellness experience?”
Founded2013
HQPhiladelphia, Pennsylvania, United States
FoundersGabe Priyev
Total raised$20K
IndustryVertical SaaS / Corporate Wellness
The story
IncentFit has remained a focused corporate wellness benefits company since 2013, operating as a small (~13 person), bootstrapped-style business with only $20K in disclosed funding and ~$1.8M in revenue. The company distributes over $92M in wellness incentives, primarily through employer payroll rails rather than by operating its own banking or card program — meaning embedded finance appears as a fulfillment layer (payroll deposit, gift cards, HSA/HRA, merch mall) rather than as a licensed financial product.
Last 12 months
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Product timeline
2013
IncentFit founded in Philadelphia to build incentive-driven corporate wellness programs.· founding
2014
Casper becomes an early client, using IncentFit to reward sleep and fitness habits.· customer
2018
Updated privacy policy and platform to comply with GDPR.· compliance
The stack
0 layers disclosed in IncentFit’s embedded-finance stack
Accounting gap: minor