“Can a Shoothill-built vertical CRM become the default operating system for small-and-mid-sized UK housebuilders?”
Housebuilder Pro began in 2018 as a bespoke build for Shropshire-based Shingler Homes, developed by Shrewsbury software agency Shoothill. Recognising the gap between spreadsheet-based tools and expensive enterprise volume-housebuilder platforms, Shoothill spun the product out as its own subsidiary Housebuilder Pro Ltd. The platform has stayed vertically focused on small-to-mid-sized UK housebuilders — sales/CRM, plot management, Part L/Part B compliance, snagging and aftercare — rather than pivoting into finance rails. Any embedded-finance surface is limited to a lightweight in-app 'plot payments' feature for specification and legal fees.
Housebuilder Pro was founded by Jeremy Shingler (originating customer) and Shoothill (development partner) and is founded in 2018, headquartered in Shrewsbury, Shropshire, United Kingdom.
Get a read on where your own stack stands against Housebuilder Pro and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.