“Can a Spanish SMB ERP become the operating and financial system of the small business by embedding a business account, cards and AI on top of accounting?”
Holded was founded in 2016 as a cloud ERP for Spanish SMBs and freelancers, competing with legacy on-premise accounting software. Acquired by Visma in 2021 for ~€120M, it became the group's Iberian SMB accounting/ERP anchor. Its embedded-finance angle is Holded Wallet — a business payment account launched with Swan as BaaS provider — turning what was a bookkeeping app into an integrated collect-pay-reconcile loop. In 2026 it added an AI-first pivot with an MCP server and a public REST v2 API.
Holded discloses Swan as its banking provider, according to the Embedded Finance Index 2026.
Holded does not disclose a bank charter of its own; its banking services are provided through Swan.
Holded processes payments through Stripe, PayPal, GoCardless, Square and Monei. Disclosed money-movement rails: SEPA.
Holded's cards are issued through Swan.
Holded connects to bank accounts through GoCardless.
The Embedded Finance Index 2026 maps 5 layers in Holded's stack: Payments / PSP (Stripe, PayPal, GoCardless, Square and 1 other); Money movement (SEPA); Banking / BaaS (Swan); Card issuing (Swan); Open banking (GoCardless).
Holded was founded by Javier Fondevila and Bernat Ripoll and is founded in 2016, headquartered in Barcelona, Spain.
Holded has raised €23M (pre-acquisition) in total (latest round: Acquired by Visma (2021, ~€120M); valuation: ~€120M (acquisition price, 2021)).
Get a read on where your own stack stands against Holded and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.