“Can AI-driven personalisation turn unused employee wellbeing perks into a measurable, health-first benefits platform HR teams will actually pay for?”
Founded 2016 as GoSweat Ltd, a fitness/wellbeing marketplace. Rebranded to Heka in 2021 with a £1m pre-seed round, repositioning as a flexible employee benefits platform where employers give staff a monthly allowance redeemable across thousands of wellbeing services. The 2026 iteration leans heavily on AI-driven personalisation to route the right benefit to each employee, positioning against traditional flex-benefits providers.
Heka processes payments through Stripe.
Heka is founded in 2016 and headquartered in London, United Kingdom.
Heka has raised ~£2M in total (latest round: Undisclosed).
Get a read on where your own stack stands against Heka and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.