Heka
“Can AI-driven personalisation turn unused employee wellbeing perks into a measurable, health-first benefits platform HR teams will actually pay for?”
Founded2016
HQLondon, United Kingdom
Total raised~£2M
Latest roundUndisclosed
IndustryHorizontal SaaS / HR & Benefits
The story
Founded 2016 as GoSweat Ltd, a fitness/wellbeing marketplace. Rebranded to Heka in 2021 with a £1m pre-seed round, repositioning as a flexible employee benefits platform where employers give staff a monthly allowance redeemable across thousands of wellbeing services. The 2026 iteration leans heavily on AI-driven personalisation to route the right benefit to each employee, positioning against traditional flex-benefits providers.
Last 12 months
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Product timeline
2016
GoSweat Ltd incorporated in England & Wales (company #10399802)· founding
2021
GoSweat rebrands to Heka and launches employee wellbeing benefits platform with £1m pre-seed· pivot
2026
Platform expands AI-driven personalisation for health-led employee benefits· product
The stack
1 layer disclosed in Heka’s embedded-finance stack
Payments / PSP
Accounting gap: minor