← Embedded Finance Index 2026

Heirs Holdings

“Can a family-owned pan-African conglomerate leverage its banking heritage (UBA) and new fintech arm (Redtech/RedPay) to become the dominant embedded finance backbone across 24 African markets?”

Founded2010
HQLagos, Nigeria
FoundersTony O. Elumelu
Valuation$15.08B portfolio value (March 2026)
IndustryInvestment Management / Pan-African Holding Company
The story

Heirs Holdings is a family-owned pan-African investment group founded in 2010 by Tony Elumelu, operating in 9 sectors (power, energy, financial services, hospitality, real estate, technology, healthcare) across 24 countries with a portfolio value of ~$15B. Financial services is a core pillar — the group owns United Bank for Africa (UBA), Africa Prudential, Heirs Insurance and Heirs Life. In 2024 it launched Heirs Technologies and in 2025 its FinTech subsidiary Redtech launched RedPay, positioning HH to bridge its banking heritage with a modern payments/embedded-finance play across Africa.

Last 12 months
2025-02
2025-11
2026-06
Product timeline
2010
Heirs Holdings founded by Tony Elumelu as a pan-African investment company· founding
2024
Launched Heirs Technologies subsidiary for IT consulting, managed services and BPO· pivot
2025
Appointed Chidi Okpala as Executive Director to lead HH Group's strategy in the payment space· banking
2025
Redtech (FinTech subsidiary) unveiled RedPay — an integrated payment ecosystem covering POS, web, mobile and merchant lending· lending
The stack
5 layers disclosed in Heirs Holdings’s embedded-finance stack
Payments / PSP
RedPay (self-operated, via Redtech subsidiary)
Banking / BaaS
in the full report
Lending
in the full report
Insurance
in the full report
Investing
in the full report
Accounting gap: none
7 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.