“Can a single platform own the full participant-and-supporter lifecycle for endurance events and nonprofits — registration, fundraising, CRM, and payments — against a fragmented stack of point tools?”
Haku launched in 2013 as a participant-centric platform for endurance events (races, runs, challenges). It has since broadened into an all-in-one platform for nonprofit fundraising and supporter engagement, positioning itself against fragmented point tools (registration + CRM + fundraising + marketing + ticketing). Embedded finance is downstream of the core product: Stripe handles payments across registration, donations, ticketing, auctions and merchandise, with a notable Stripe Terminal footprint for onsite transactions and regional payment-method breadth (Vipps, Swish, Klarna, Bancontact, SEPA) for international events.
Haku processes payments through Stripe. Disclosed money-movement rails: SEPA.
The Embedded Finance Index 2026 maps 2 layers in Haku's stack: Payments / PSP (Stripe); Money movement (SEPA).
Haku was founded by Carlos Escobar, Jose Escobar and Jackie Levi and is founded in 2013, headquartered in Miami, Florida, United States.
Get a read on where your own stack stands against Haku and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.