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Habi

“Can a Latin American iBuyer become the embedded financial services layer for home transactions — making Habi the one-stop platform for buying, selling, and financing residential real estate in Colombia and Mexico?”

Founded2019
HQBogotá, Colombia
FoundersBrynne McNulty Rojas, Sebastian Noguera
Total raised$310M+
Latest roundSeries C, May 2022
Valuation$1B+ (unicorn, 2022)
IndustryVertical SaaS / Real Estate
The story

Founded in 2019 as a Colombian iBuyer — Habi buys used homes directly from sellers in under 10 days, renovates them, and resells at competitive prices. After establishing dominance in Colombia's used-home market, Habi expanded to Mexico in 2021 and achieved unicorn status in 2022 with a $200M Series C explicitly earmarked for embedded financial services. The company's core strategic evolution has been from pure proptech (buy-renovate-sell) toward becoming a full financial services gateway for Latin American home buyers, evidenced by Habicredit mortgage partnerships with Bancolombia and BBVA.

Last 12 months
2025-04
Product timeline
2019
Habi founded in Bogotá by Brynne McNulty Rojas and Sebastian Noguera, launching as an iBuyer platform for used homes in Colombia.· pivot
2020
Raised $10M seed round to drive expansion in Latin America and build centralized residential real estate price database.· banking
2021
Raised $100M Series B led by SoftBank and expanded into Mexico; emerged as the leading proptech in Colombia.· acquisition
2022
Raised $200M Series C led by Homebrew and SoftBank, achieving unicorn status ($1B+); announced focus on embedded financial services expansion.· banking
2022
Launched Habi Credit (Habicredit) platform for mortgage origination, partnering with Bancolombia and BBVA for home financing.· lending
2022
Acquired Okol holding (owner of propiedades.com and tucanton.com) to strengthen Mexican market presence.· acquisition
2025
Launched 'Bono Regalo' campaign incentivizing homebuyers to purchase select inventory properties with liquidity bonuses.· banking
Acquisitions
Okol (holding of propiedades.com and tucanton.com)2022
Acquired Okol holding which controls Mexican real estate portals propiedades.com and tucanton.com to strengthen Habi's Mexico market footprint.
The stack
1 layer disclosed in Habi’s embedded-finance stack
Lending
BancolombiaBBVABanco AV VillasScotiabank ColpatriaBanco ItaúBanco de BogotáHabi Credit (mortgage origination)Leasing habitacional (housing lease-to-own)
Accounting gap: none