“Can a Latin American iBuyer become the embedded financial services layer for home transactions — making Habi the one-stop platform for buying, selling, and financing residential real estate in Colombia and Mexico?”
Founded in 2019 as a Colombian iBuyer — Habi buys used homes directly from sellers in under 10 days, renovates them, and resells at competitive prices. After establishing dominance in Colombia's used-home market, Habi expanded to Mexico in 2021 and achieved unicorn status in 2022 with a $200M Series C explicitly earmarked for embedded financial services. The company's core strategic evolution has been from pure proptech (buy-renovate-sell) toward becoming a full financial services gateway for Latin American home buyers, evidenced by Habicredit mortgage partnerships with Bancolombia and BBVA.
Habi's lending and capital products are provided by Bancolombia, BBVA, Banco AV Villas, Scotiabank Colpatria, Banco Itaú and Banco de Bogotá.
Habi was founded by Brynne McNulty Rojas and Sebastian Noguera and is founded in 2019, headquartered in Bogotá, Colombia.
Habi has raised $310M+ in total (latest round: Series C, May 2022; valuation: $1B+ (unicorn, 2022)).
Habi's acquisitions include Okol (holding of propiedades.com and tucanton.com) (2022).
Get a read on where your own stack stands against Habi and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.