“Can a UK lettings SaaS become the embedded-finance and compliance backbone for every rental transaction in the country?”
Founded 2014 to digitize the UK rental transaction (deposits, contracts, referencing, insurance). Hit a near-death moment in early 2018 with layoffs and CEO departure; William Reeve took over and refocused the platform. Since then Goodlord has leaned hard into embedded finance — open banking-powered income verification, Modulr-backed payments, IDVT for compliance — positioning itself as the financial and compliance OS for UK letting agents.
Goodlord discloses Modulr as its banking provider, according to the Embedded Finance Index 2026.
Goodlord does not disclose a bank charter of its own; its banking services are provided through Modulr.
Goodlord processes payments through Stripe, GoCardless, Modulr and Bottomline.
Goodlord connects to bank accounts through TrueLayer, Tink and Credit Kudos.
Goodlord integrates with Xero.
The Embedded Finance Index 2026 maps 4 layers in Goodlord's stack: Payments / PSP (Stripe, GoCardless, Modulr and Bottomline); Banking / BaaS (Modulr); Open banking (TrueLayer, Tink and Credit Kudos); Accounting (Xero).
Goodlord was founded by Tom Mundy and Richard White and is founded in 2014, headquartered in London, United Kingdom.
Goodlord has raised ~$33M in total (latest round: Series B, 2020 (£10M)).
Get a read on where your own stack stands against Goodlord and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.