Goodlord
“Can a UK lettings SaaS become the embedded-finance and compliance backbone for every rental transaction in the country?”
Founded2014
HQLondon, United Kingdom
FoundersTom Mundy, Richard White
Total raised~$33M
Latest roundSeries B, 2020 (£10M)
IndustryVertical SaaS / Real Estate
The story
Founded 2014 to digitize the UK rental transaction (deposits, contracts, referencing, insurance). Hit a near-death moment in early 2018 with layoffs and CEO departure; William Reeve took over and refocused the platform. Since then Goodlord has leaned hard into embedded finance — open banking-powered income verification, Modulr-backed payments, IDVT for compliance — positioning itself as the financial and compliance OS for UK letting agents.
Last 12 months
—
Product timeline
2014
Founded by Tom Mundy and Richard White as a rental transaction platform for UK letting agents.· founding
2018
Leadership reset: William Reeve installed as CEO after layoffs; integrated Open Banking via TrueLayer for tenant referencing.· pivot
2020
Raised £10M Series B led by Finch Capital to scale RentTech platform.· funding
2023
Partnered with Tink for Income Check open banking technology in referencing.· product
The stack
4 layers disclosed in Goodlord’s embedded-finance stack
Payments / PSP
Banking / BaaS
in the full report
Open banking
in the full report
Accounting
in the full report
Accounting gap: minor
5 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.