GoFundMe
“Can GoFundMe unify personal and nonprofit fundraising under a single payment and data infrastructure to become the dominant giving platform globally?”
Founded2010
HQSan Diego, CA, USA
IndustryMarketplace / Two-sided
The story
Founded in 2010 as a personal crowdfunding platform, GoFundMe grew to become the world's largest personal fundraising platform connecting hundreds of millions of donors. The acquisition of Classy extended the platform into nonprofit fundraising and donor management (GoFundMe Pro). The 2024 rebrand of Classy Pay to GoFundMe Pay signals a push to unify the payment infrastructure across both consumer and nonprofit verticals, positioning GoFundMe as a full-stack fundraising and payments ecosystem rather than just a campaign hosting platform.
Last 12 months
Product timeline
2010
GoFundMe launched as a personal crowdfunding platform enabling individuals to raise money for personal causes.· pivot
2017
Adyen partnered with GoFundMe to deploy MarketPay, enabling multi-currency donations and streamlined seller payouts.· banking
2019
GoFundMe acquired Classy, a nonprofit fundraising platform, expanding into the nonprofit/NPO vertical.· acquisition
2024
Classy Pay rebranded to GoFundMe Pay, unifying payment processing across GoFundMe and GoFundMe Pro under one brand.· banking
The stack
Accounting gap: minor