“Can an AI-native workflow layer replace both legacy TMS and control-tower software for global cross-border trade?”
Founded 2016/2017 in Singapore as an AI-powered freight visibility and TMS-adjacent platform for global shippers. Evolved from container tracking and freight rate procurement into an end-to-end trade operations suite (GoOrder, GoProcure, GoTrack, GoShipment, GoInvoice) and pivoted in 2026 to an 'AI-native adaptive platform' branded around the Nova architecture and AI agents. Added a dedicated Logistics Service Provider business in 2026 to move beyond the enterprise-shipper segment.