GetSavvi Health
“Can affordable digital health insurance, distributed direct-to-consumer and through white-label B2B channels, give South Africa's uninsured majority access to private primary healthcare at viable unit economics?”
GetSavvi Health was established to democratise access to private healthcare for South Africans who cannot afford traditional medical aid — a market of over 50 million people. The company operates as an authorised FSP and health insurance intermediary (not a medical scheme), distributing affordable day-to-day health cover underwritten by Lion of Africa Life Assurance and funeral cover underwritten by KGA Life. It has since expanded from a pure individual/family direct-to-consumer insurer to a white-label B2B channel serving corporates, unions, and associations under the 'Businesses' proposition. GetSavvi Health was subsequently acquired by Workforce Holdings, operating as an operating subsidiary.