GeoOp
“Can a small-cap NZX-listed field service SaaS platform survive and grow against much better-funded FSM competitors by serving trades and home services in ANZ and the UK?”
Founded2009
HQSydney, Australia
FoundersNicholas Bartlett, Benjamin Goudie-Park, Simon Fraser, Brendan Cervin
IndustryVertical SaaS / Field Service Management
The story
GeoOp (now Geo Limited) is a publicly listed (NZX: GEO) field service management SaaS company founded in 2009 in New Zealand and headquartered in Sydney. It serves 15,000+ trade, home and field service businesses across ANZ, UK and US with quoting, job management, timesheets, invoicing and payments. In 2019 it launched GeoNext alongside the legacy GeoOp product. Its embedded-finance surface is limited to invoicing/payments inside jobs — no evidence of BaaS, lending, or issued cards.
Last 12 months
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Product timeline
2009
GeoOp founded to serve trade, home and field service businesses with job management software.· pivot
2019
Launched GeoNext, next-generation platform with modernised interface.· pivot
The stack
0 layers disclosed in GeoOp’s embedded-finance stack
Accounting gap: none