“Can a renter-centric, PMS-agnostic AI CRM replace the front-office monopoly of legacy multifamily platforms like Yardi and Entrata?”
Funnel Leasing (not to be confused with the Stockholm-based marketing SaaS 'Funnel') was founded in 2011 as a multifamily leasing platform and evolved into an AI-infused, PMS-agnostic Renter Management Software (RMS) CRM for property owners and operators. Its embedded finance surface area is deliberately narrow: rent payment processing via Stripe and applicant identity/income verification via Plaid and Finicity through 'FunnelSecure'. Funnel does not act as a payment processor, money transmitter, or credit reporting agency itself — those flows are entirely delegated to third-party vendors. The 2026 ChatGPT rent-payment demo signals a pivot toward agentic AI as the interaction surface for embedded rent flows.
Funnel processes payments through Stripe.
Funnel uses Plaid, Finicity, TransUnion and Cognito for KYC and identity verification.
Funnel connects to bank accounts through Plaid and Finicity.
Funnel integrates with Yardi Voyager, RentCafe and Entrata.
The Embedded Finance Index 2026 maps 4 layers in Funnel's stack: Payments / PSP (Stripe); Open banking (Plaid and Finicity); KYC (Plaid, Finicity, TransUnion and Cognito); Accounting (Yardi Voyager, RentCafe and Entrata).
Funnel is founded in 2011 and headquartered in Odessa, Florida, United States.
Funnel has raised $116.6M in total (latest round: $32M (2024)).
Funnel's acquisitions include Nestio.
Get a read on where your own stack stands against Funnel and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.