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Fpay

Can Falabella's captive digital payments platform become the financial operating system for both consumers and SMB sellers within the Falabella ecosystem in Chile?

HQSantiago, Chile
IndustryFintech / SMB banking
The story

Fpay is the digital payments and wallet arm of the Falabella retail conglomerate in Chile, operating under two legal entities: Digital Payments SpA (platform/wallet) and Digital Payments Prepago S.A. (regulated prepaid card issuer). It began as a consumer digital wallet and payment app for the Falabella ecosystem, then expanded into a B2B seller-payments platform for falabella.com marketplace sellers, offering balance management, payment advance (factoring-lite), and pre-approved credit lines via Banco Falabella. It is not an independent fintech but a captive embedded-finance layer within the Falabella group.

Last 12 months
Product timeline
2021
Fpay launches Portal Comercios in January 2021, allowing SMB merchants to accept debit and credit card payments digitally at zero fixed cost.· payments
2021
Digital Payments Prepago S.A. constituted under Chilean law N° 20.950 and authorized to issue prepaid payment cards (Tarjeta Fpay).· card
2021
Fpay Sellers portal launched, enabling Falabella marketplace sellers to manage balances, withdraw sales proceeds, and advance pending payments.· banking
Regulated entities
1
regulatory licence held by Fpay
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in Fpay’s embedded-finance stack
Payments / PSP
Fpay (self-operated)
Lending
in the full report
Accounting gap: significant
3 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.