“Can a Salesforce-native AMS monetize its association customers through embedded payments and become the financial layer for membership organizations?”
Founded 2010 as a Salesforce-native association management system (AMS) for trade associations, professional societies, and membership organizations. Expanded internationally with a London office in 2012 and multi-currency/multi-lingual functionality. Acquired by Togetherwork in 2021 — the vertical-SaaS-plus-payments roll-up — which accelerated the embedded payments strategy. Fonteva Payments (Stripe-powered) is now positioned as the only global embedded payments solution purpose-built for the Fonteva platform, with $1.8B transacted annually.
Fonteva processes payments through Stripe, Clover Connect, Authorize.net and Spreedly.
Fonteva connects to bank accounts through GoCardless.
Fonteva uses Stripe for FX and cross-border payouts.
Fonteva integrates with Salesforce.
The Embedded Finance Index 2026 maps 6 layers in Fonteva's stack: Payments / PSP (Stripe, Clover Connect, Authorize.net and Spreedly); Lending (Klarna Buy Now, Pay Later (via Stripe)); Open banking (GoCardless); FX & payouts (Stripe); Accounting (Salesforce); Tax (Avalara).
Fonteva was founded by Jerry Huskins, Paul Lundy and Mac Anderson and is founded in 2010, headquartered in Arlington, Virginia, United States.
Fonteva has raised $6.3M in total (latest round: Acquired by Togetherwork (2021)).
Get a read on where your own stack stands against Fonteva and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.