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Flow48

“Can a data-driven, AI-underwritten revenue-based financing platform become the default working capital layer for SMEs across the GCC and sub-Saharan Africa?”

Founded2022
HQDubai, United Arab Emirates
FoundersIdriss Al Rifai
Total raised$149.2M (debt + equity combined)
Latest roundSeries A, February 2025
IndustryFintech / Lending
The story

Founded in 2022 by Idriss Al Rifai, who previously helped build one of the GCC's first unicorns, Flow48 launched as a Revenue-Based Financing (RBF) platform targeting underserved SMEs in the UAE. The company integrated with ERP systems, payment gateways, and e-commerce platforms to power AI-driven credit underwriting. After proving the model in the GCC, it expanded into South Africa by 2025 with both Revenue-Based Financing and Invoice Financing, positioning itself as a pan-emerging-markets alternative lender to SMEs that lack access to traditional bank credit.

Last 12 months
2025-02
Product timeline
2022
Flow 48 Limited incorporated; raised initial seed round led by Speedinvest and launched pilot deals in the UAE to test Revenue-Based Financing product.· lending
2022
Launched pilot deals to fine-tune product metrics, underwriting process, and first iteration of risk engine.· lending
2023
Raised $25M pre-Series A; announced expansion plans into South Africa with invoice and revenue-based financing products.· lending
2025
Raised $69M Series A led by Breega; launched operations in South Africa and announced expansion into Saudi Arabia.· lending
The stack
1 layer disclosed in Flow48’s embedded-finance stack
Lending
Revenue-Based FinancingInvoice Financing
Accounting gap: significant

Flow48 — frequently asked

Who founded Flow48?

Flow48 was founded by Idriss Al Rifai and is founded in 2022, headquartered in Dubai, United Arab Emirates.

How much funding has Flow48 raised?

Flow48 has raised $149.2M (debt + equity combined) in total (latest round: Series A, February 2025).

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