“Can an FSCA-regulated crypto payment gateway become the de facto embedded crypto payments infrastructure layer for African merchants by abstracting volatility and compliance complexity?”
Founded in 2022, Ezeebit launched as a crypto payment acceptance platform for African merchants, targeting South Africa as its primary market. The company positioned itself as infrastructure-first — providing API-first crypto acceptance, POS systems, and embedded wallet infrastructure — with a compliance wrapper via FSCA regulation and FIC compliance. Its key product insight was shielding merchants from crypto volatility through automatic stablecoin conversion and next-day local-currency settlement (ZAR, KES, NGN), effectively making crypto payments feel like traditional card payments for merchants.